
Shanghai Commercial Plaza Basketball Activation Clear Span Tent
When a global sportswear brand staged a flagship fan-experience event in downtown Shanghai, the venue had to do more than shelter an audience. It had to host a regulation basketball court, hold up hundreds of kilograms of lighting and LED rigging, survive an open-air city-square location, and look camera-ready against a backdrop of glass towers. The site was a paved plaza outside a major shopping mall in the Hongqiao district. The structure was a clear span tent on an aluminum frame, the largest in the EBT series at 25 m wide. Setup took three days; the resulting venue ran for a week-long basketball-themed activation that drew steady crowds from the surrounding retail traffic. The Setup Problem in a Tight Urban Plaza The brief was deceptively simple: a 25 m ×…








